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Ecommerce

Amazon Attribution Advertising analytics from Amazon Advertising [Video]

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Amazon Attribution case studies

Premier Nutrition

After implementing this new measurement solution, Premier Nutrition was able to optimize its cross-channel media strategy, resulting in a 96% quarter-over-quarter growth in sales1 and a 322% year-over-year growth in sales2 for its Premier Protein products on Amazon, with the help of agency Exverus Media.

“Amazon Attribution gave us deeper insight than the typical engagement and media metrics that we receive from other solutions. Using these insights, we were able to quickly optimize our investment strategy and generate greater ROI for Premier Protein."

– Jeremy Lopez, Media Supervisor at Exverus Media

I and love and you

See how pet food brand “I and love and you” used Amazon Attribution to help get a holistic picture of how all of their ad investments contributed to their sales on Amazon.

1Amazon internal data from Q4 2017 to Q1 2018.
2Amazon internal data from Q1 2017 to Q1 2018.

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Categories
Ecommerce

Shopify soars as pandemic pushes more businesses to e-commerce [Video]

The Ottawa headquarters of Canadian e-commerce company Shopify is pictured on Wednesday, May 29, 2019. The Canadian Press The rush of small businesses into e-commerce during the pandemic helped Shopify Inc.‘s revenue double last quarter as its shares continued to soar upward, weeks after becoming Canada’s most valuable company. Revenue for the quarter ending June […]