Altitude Sports has launched same-day delivery service in Montreal, and it is letting its urban customer base know by showing off its most attractive products in one of its biggest-ever brand campaigns.
A survey the brand conducted in June showed that shipping was the most important aspect for those making decisions when it came to online shopping – seeing the cost or wait times associated with a purchase can give someone the moment of pause they need to abandon their cart.
But it also showed that delivery was already considered one of Altitude’s core strengths, having invested in the logistical capabilities needed to survive as an online-only brand (last year, it opened a new fulfillment centre outside of Montreal, which has provided capabilities to deliver same-day). Also, many don’t necessarily think of the outdoors or sports category as being urgent enough to need a same-day delivery proposition.
However, Louis-Dominic Parizeau, …