Marketing seems to have changed in the blink of an eye. Street-side billboards have turned into portable ads. Millions of people around the world are constantly scrolling through their social media feeds, looking for the next big thing.
And in the mean-time, social media influencers are shaping their buying patterns.
Let’s put things into perspective. According to Hubspot, “The influencer marketing industry is set to reach $10 billion by 2020.”
So, how do you prepare your students for this new level of marketing?
It’s easier than you think.
Stukent is incorporating influencer rounds in the state-of-the-art social media marketing simulation, Mimic Social.
The Mimic Social simulation allows students to act as the social media marketing manager of Buhi Supply Co., a hypothetical bag company created solely for this simulation.
The influencer updates will officially become available in Fall 2019.
Stukent Stays Current
The world of marketing is always changing, so digital marketing courses have to evolve just …