World’s largest online retailer Alibaba has broken its own record for sales on the World’s Shopping Day, BBC reported. The company said that last year's $9.3 billion sales record was exceeded in the first half of the day. The customers purchased goods worth $1 billion in the first 8 minutes after midnight. According to official data, companies from 175 countries are represented by the Chinese E-commerce giant. China's Singles Day has added some excitement in addition to the World’s Shopping Day. It was invented by the Chinese blogosphere. November 11 became the country's original "version” of the St. Valentine's Day for people who are looking for love. Trading platforms felt the trend and dedicated sales to both holidays. Alibaba has earned $3.9 billion in sales in the first hour, increasing last year’s figures almost two-fold.