Following the appointment of Shine as brand and creative agency and production company Eight after successful bids for the coveted Air New Zealand advertising account, the airline’s first major campaign since the global pandemic has launched.
Produced and directed by Eight with creative direction from Shine, ‘We fly for you’ has launched on TV, digital and social channels across New Zealand.
Shot in April, the campaign features 30 different narratives featuring over 150 talent, including 100 proud Air New Zealanders.
It was directed by award-winning Jamie Lawrence and produced by Claire Kelly.
Air New Zealand General Manager Brand & Marketing, Jeremy O’Brien, says: “The overarching story arch of ‘We fly for you’ is through the eyes of our customer. It’s a story of everyone having a reason for flying and that our reason, as Air New Zealand, is you.
“Efficiency of production and longevity were two key objectives as we …