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Video Content Marketing

AI Has Bigger Role In Media Investment: Marss Ron Amram Beet.TV [Video]

The increased fragmentation of the media marketplace gives advertisers more ways to reach target audiences, though it also brings more complexity. Advertising technology is evolving to help marketers navigate the landscape amid significant shifts in media consumption habits.

“Media has become more complicated as we’ve seen more fragmentation, the shift to digital and the shift to mobile media consumption,” Ron Amram, senior director of global media at Mars, said in this interview with Beet.TV. “The ROIs and effectiveness of media are more volatile than anything that we’ve seen.”

Stricter privacy laws and the eroding support for tracking cookies in web browsers add to the challenges in measuring the effectiveness of ad campaigns. In some cases, market mix modeling (MMM) and 360-degree have complemented strategies to improve predictions of results.

“We’ve shifted to modeling to do what we may have outsourced or used cookie data for in the past to fill the …

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Video Content Marketing

Master Class on Video Marketing & Editing By Sumit Joshi [Video]

Bada Business is inviting you to a scheduled Zoom meeting.Topic: *Master Class On Video Marketing & Editing By Sumit Joshi*Time: Nov 28, 2021 08:30 PMRegister in advance for this meeting:https://zoom.us/meeting/register/tJ0kdOGqrzMvHN2dWvg-EBjExiDgtmRdJgkl After registering, you will receive a confirmation email containing information about joining the meeting.

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Video Content Marketing

Tips To Grow Your YouTube Channel - Live Q&A [Video]

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Video Content Marketing

The story behind StoryTap’s evolution during the COVID pandemic and the unique ways that it evolved.Full Video Interview with Bernadette Butler (StoryTap) here: https://growthbysabir.com/home/winning-with-customer-video-experiences-bernadette-butlerTopics covered: video marketing,customer feedback,customer reviews,reviews,ratings,customer surveys,consumer marketing,video marketing tips,video marketing for business,video marketing strategy,video marketing trends,online video marketing,video marketing for small business,video marketing 2021,youtube video marketing tips,video marketing youtube,business video marketing,video marketing tutorial,how to do video marketing,video marketing statistics,video marketing strategy 2020

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Video Content Marketing

https://www.gfk.com/behavior-change-hubhttps://www.gfk.com/bahavior-change-video-seriesMosa Meat are a food technology company based in the Netherlands. Mosa Meat’s mission is to completely reshape the future of food: making it better for us, the planet, and for animals. How are they doing it? Simple, by creating the world’s kindest burger using cultivated beef.We caught up with Maarten Bosch, CEO of Mosa Meat to get his perspective on the changing demands of consumers in the meat category, and how he sees the role of the supplier playing an integral role in the changes to come.Discover how Mosa Meat understand patterns of consumption and the key factors that affect consumer decision and purchase behavior, when it comes down to meat consumption. 0:48 Bosch explains that the main factors affecting the purchase decision of possible consumers are: - Animal welfare - Positive impact on the environment - Improved consumer health This is especially true for younger generations of consumers. 1:26 He also explains that as time passes by and due to economies of scale, their product will become more affordable. According to him, he goes on, this is so, because production will be done on a lower price, having a positive impact on price levels for consumers. Climate change and helping towards a better climate is Mosa Meat's main mission, as Bosch goes on explaining. This is so because animals produce greenhouse emissions. However what consumers want is meat and not necessarily negative externalities on the climate that are associated with meat production. He goes on and explains that with Mosa Meta's way of production, 97% of greenhouse emissions that would come from the meat production industry could be reduced. They are not telling the consumer to replace or change their meat consumption pattern, as Mosa Meat is also meat, they're improving the way meat is produced, having a positive impact on climate change.This video is a part of an interview series with industry experts regarding their views on the five major forces for change defining the FMCG landscape.Follow us on social media!Subscribe to our YouTube channel: https://www.youtube.com/channel/UCOOOIsHK_LAUlDvYIATA-BQGfK on LinkedIn: https://www.linkedin.com/company/gfk/GfK on Twitter: https://twitter.com/gfkGfK on Instagram: https://www.instagram.com/gfk.insiderImprint: https://www.gfk.com/legal