The rise over the last few years of Facebook and Instagram shops – #SocialCommerce – is proof that Social Media is not just a brand channel, it’s an effective commercial channel.
Host Will Francis chats with #eCommerce expert Cathal Melinn about what’s unique to this method of selling and marketing, how to integrate with your other channels, where influencers fit in, new directions like WeChat, and of course, how you can get started with Social Commerce.
Why are people taking e-Commerce more seriously? 00:57
How does e-Commerce benefit the social media platform 4:58
What products and brands work best with social commerce? 6:23
What products sell well using social commerce? 8:04
The marketing funnel 10:32
Paid social vs organic social 15:26
How can I get started with social commerce? 20:50
What are the key platforms for social commerce? 26:00
Are promotional channels reliant on social ads? 32:48
Influencers and social commerce 34:36
What does the future of social commerce look like? 40:21
The global standard in digital marketing certification!
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.
Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.
Join our global members and get the skills that employers want and make your impact.
Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.
Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.
#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketing
Website – https://digitalmarketinginstitute.com
LinkedIn – https://www.linkedin.com/school/digital-marketing-institute/
Facebook – https://www.facebook.com/DigitalMarketingInstitute/
Twitter – https://twitter.com/dmigroup
Instagram – https://www.instagram.com/dmigroup/