Conversational Commerce (C-Com) is about using smart automation and conversational tactics in your marketing. Host Will Francis chats with expert Paul Ace of Amplify C-Com about how the conversation should work as a deft balance of human vs automated experience, how it applies through the funnel both for B2B and B2C, micro-commitments, and, as always, the importance of data.
Interested in becoming a DMI Member?:
What is Conversational Commerce? 1:10
Do we know where the hand-off from automation to human contact is? 3:04
What is the benefit of C-Com? 4:33
Are there any limitations when it comes to stability? 7:00
What tools can you use to help with your automation for C-Com? 9:50
Does C-Com only work for e-commerce companies? 11:21
How did you get into Conversational Commerce? 16:30
What tools can you use to build a chatbot? 21:25
Can you give us an overview of the system you use for your site? 23:55
Can a sole trader with almost no budget use these systems? 28:50
What is the most dramatic turnaround example you can give from someone who had no knowledge of C-Com, to now using it? 30:09
What 3 things can people do to improve their business results using conventional tactics? 32:55
The global standard in digital marketing certification!
The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.
Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.
Join our global members and get the skills that employers want and make your impact.
Why choose Digital Marketing Institute?
DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.
Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.
#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketing