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Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute [Video]

Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute

In this episode, host Will Francis captures some insights and tips on the world of #copywriting from three experts from diverse backgrounds.

Pamela Foley of AOU Creative talks about the magic of writing effective copy for SEO.

Tom Doorley, columnist, and writer offers sage advice on how to improve your writing.

Kerry Harrison of Tiny Giant discusses the impact AI is already having on copywriting.

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Introduction (Pamela Foley) 00:00
How is writing for SEO different from writing for a newspaper article? 1:10
What are the components to writing good SEO? 1:57
How has RankBrain affected your written content? 3:23
What would be some tips for writing good SEO content, and what would you avoid doing? 4:34
What is brand storytelling through written content? 7:01
What would be your keyword strategy? 9:22
What 5 top tips can you give to help the viewers get their content seen on search engines? 11:04
(Tom Doorley)Do you have a process for writing? 13:22
How do you capture ideas for your writing? 16:24
How important is it to have an editor? 17:17
What would be your top tips to improve someone’s writing? 20:36
Is it important to consume written content yourself to become a better writer? 22:50
(Kerry Harrison) Where are we at with copy and AI? 25:15
What are the main limitations with AI in terms of copywriting? 28:49
Is The Turing Test used for testing creative work to see if it was created by humans or AI? 32:48
What does the future hold for copywriting and AI? 34:57

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Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

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Why choose Digital Marketing Institute?

DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.

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Does your brand have a clear brand voice? It should be distinctly you, memorable and engaging. Digital Strategist Vassilena Valchanova has helped a countless number of brands and businesses get better at reaching and understanding their customers. She will answer questions about defining your brand voice ⭐️ LIVE ⭐️ when she chats with Ask the CMWorld Community host Amanda Subler. Tune in on Monday, June 14, at 12pm ET! πŸ’» Visit Vassilena's website: https://valchanova.meπŸ‘« Meet Amanda at Content Marketing World: http://cmi.media/CMILiveβ€‹β€‹β€‹πŸ‘‰ Is there a topic you'd like to see covered? Let us know. http://cmi.media/LiveShows​​​​​#ContentMarketing #CMWorld

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Video Content Marketing

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