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Video Content Marketing

Agency Data Is Now A Panel-Beater: Epsilons Sirkin Beet.TV [Video]

If media measurement companies want to regain their footing in the new world, they are going to have to beat off competition from ad agencies that, armed with data and software, believe they can do the job themselves.

In recent years, the traditional measurement companies have tried to transition their panel systems forward.

But, in this video interview with Beet.TV, Kate Sirkin, EVP global data partnerships at Publicis-owned people data company Epsilon, says one category of company has the upper hand.

“Consumer behaviour is changing,” says Sirkin. “The current measurement options just don’t cut it anymore. They’re just not measuring what we need to.

“The holding companies have been investing aggressively in data and technology, as have many of the big media suppliers, to take control of their own destiny.

“There’s no reason to keep using small panels when you’ve got census-level data widely available across the industry that you …

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Video Content Marketing

How to Choose a Video Marketing System for your Business [Video]

Day 5 - Choosing your Video Marketing System is about striking a balance between reaching and engaging new customers and engaging with your existing leads and customers using the good stuff in a system where you have more control (and not some third party beginning with Y or F)

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Video Content Marketing

How to Make Your Content Marketing Unique - CONTENT MARKETING STRATEGY [Video]

These days everyone is making content online, even my 10-year-old daughter is a daily content creator, and with all this competition how do you stand out? How do you break through the content noise?First, you have to be unique. You have to find that thing that makes you, you.I have 10 content marketing strategies to help you make your content marketing unique.And I have 10 amazing content creation ideas and creators to learn from including @GaryVee, @Mel Robbins, @Zach King, @Ten Hundred, @Sean Cannell, @AwakenWithJP, @This Is Virginia Kerr, and more.Want to learn more about content creation? If you want content marketing tips for beginners and for pros, how to create content for social media - content that will grow your business and reach - check out my How to Create Amazing Content Online Guide.To get more digital marketing and content marketing tips sign up for my weekly updates and freebies at https://toriemathis.com/subscribe#contentmarketing #digitalmarketing #smallbusinessmarketing