Factors That Will Define Digital Strategy – 2013
The digital technologies have revolutionized the way we do business, for every new marketing opportunity and every digital channel it is important for marketers to understand their customers and enable frictionless engagement with the brand. This article highlights some key factors that every marketing expert should keep in mind.
The Deadly SEO Mistake of Disappearing Text
Recently I was reviewing a website that, in the interest of privacy, shall remain nameless. The website was remarkable, primarily because it was filled with so many classic examples of what not to do if you want to show up on the top page of Google. It was precisely because of these SEO faux pas that the site was penalized by the search engines. When it comes to websites – an ounce of prevention is far better (and less costly) than a pound of cure. Let’s look at one SEO mistake that you’ll want to avoid like the plague.
Driving Traffic …