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Digital Marketing

Advertisers both Fear and Respect Facebook and Google’s “Walled Gardens” [Video]

According to a report conducted by Marin Software of over 500 B2B and B2C companies, advertisers are weary of the impact of the Google and Facebook duopoly on their businesses in 2018.

Referring to how these two online giants keep their user data within their own platforms (which Facebook is particularly guilty of), businesses fear how Google and Facebook prevents fully optimizing users’ experience, due to the nature of these “walled gardens” of data and user information.

Somewhat ironically, this hasn’t impacted how these businesses advertise on the platforms. Paid advertising on social particularly has seen an uptick in recent months, edging out paid advertising on Search and Display advertising on Google, according to the Marin report. Nearly 90% of businesses who partook in the survey – covering the travel, automobile, retail and finance sectors – said that they would be investing in paid social in 2018. The full feedback from the report then …

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: https://www.aimtal.com/resources Connect with Janet and Aimtal: Online: https://www.aimtal.com Linkedin: https://www.linkedin.com/company/aimtal Twitter: https://twitter.com/aimtal_co Instagram: https://www.instagram.com/aimtal_co Facebook: https://www.facebook.com/aimtalco Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at Kelli@WomenEntrepreneursExtraordinaire.com to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Info@WomenEntrepreneursExtraordinaire.com Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: https://www.facebook.com/womenentrepreneursextraordinaire Group: https://www.facebook.com/groups/179750735473364