Today we talk to Steffen, one of our students and one of the most successful YouTube Advertisers in Germany.
Steffen has been running Facebook Ads and YouTube Ads campaigns for the past several years and in this interview, he shares with us what are some of his most successful Advanced YouTube Ads Strategies that allowed him to get to $5,000/DAY IN AD SPEND, and to keep the continuous scale.
Steffen shares all the details of his campaigns with us, like what are his best audiences, how does he structure his campaigns, and his strategies for getting a much higher CPA with YouTube ads than Facebook ads.
We also go over a very important topic in the YouTube Ads market: Creative Strategies! He shares his thoughts with us about high-cost productions vs low-cost productions and when can you use each of these two.
We also discover how is the German market for YouTube ads at the moment and much more interesting and useful information through this talk.
Check out this super valuable interview to get some insights for your own business today!
00:00 Intro – Steffen’s Background
01:10 The Niche That Got Steffen a Better CPA with YouTube Ads than Facebook Ads
01:58 Why Steffen Chose YouTube Ads Instead of Facebook Ads
02:54 How is The German Market for YouTube Ads?
04:20 Walkthrough on Steffen’s campaigns
06:09 How To Structure Your YouTube Ad Campaigns – How Steffen does it
08:21 The Best Audiences to Advertise with YouTube Ads – Steffen’s Favorites
10:24 Do Broad Audiences Work well with YouTube Ads?
10:57 What Creative Strategies Work? High-Cost Production VS Simple Productions
14:05 Target CPA VS Maximize Conversion – What Works Better?
15:07 Steffen’s CTRs
16:04 Instream X Skippable Instream X Responsive X Discovery Ads
16:36 The Ideal CTR for YouTube Ads
18:51 Testing and Scaling with YouTube ads for Steffen
20:30 How Many Campaigns is Steffen Running at The Same Time
21:46 What Niches is Steffen Working With For YouTube Ads?
24:32 Is YouTube Ads Better Than Facebook Ads?
27:09 Should You Start Working With YouTube Ads? – Steffen’s Story With YouTube Ads
30:22 What ROI did Steffen Get from YouTube Ads?
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Linx focuses on video ads for YouTube Ads and has made a name for themselves focusing on clients who provide courses, info products, consulting, and service offers as well as high ticket tangible goods. The Linx team has grown over the years and now comprised of a dozen full-time & part-time employees. All our staff goes through extensive media buying and data analysis training. If you want to get 2x-5x ROI on your Ads, request your free consultation here-
About this video: In this interview, we talk to Steffen, a highly successful YouTube advertiser from Germany, and one of the first students from our course. We catch up with him regarding his latest campaigns and discover that he has been getting to $5,000/DAY in ad spend. Steffen goes through all the details of his campaigns and gives us a lot of valuable information and insights about his latest work with YouTube Ads. Subscribe to get more related content about YouTube ads, SMMA, and E-commerce tips.