These ads not only stood out to us, but did well on social too – despite the mini lockdown dominating social media for the past fortnight.
Who is it for: Powershop, EightyOne, MBM and Assembly for Powershop
Why we like it: We can probably all relate to having a love/hate relationship with our power company, but Powershop’s light-hearted approach has forced us to confront the tough questions – “sick of being let down?” and “ready to move on?” We’re not the only ones, either – Kiwis are excited by the campaign and advocating for it too. Zavy analytics show that mentions of Powershop have a high sentiment score – around 61 percent in the past month. Plenty of comments have been appearing in the campaign posts too: “Powershop is really hard to beat!” “keen to swap” and “won’t regret the switch”.
Who is it for: Colenso BBDO for Spark New Zealand
Why we like it: We love that this ad taps into Kiwi pride in …