What was initially a secondary option for businesses to push extra product, eCommerce is on the verge of disrupting traditional retail as we know it. As consumers continue to show brands that they love buying their products online (be honest, you did most of your Christmas shopping on Amazon), the percentage of total retail dollars spent will continue to slide toward eCommerce.
The realities of eCommerce and the new direction they have paved for the shopping industry mean businesses need to at least start thinking about how they're going to sell their products and services in the future. For most brands, eCommerce will soon be a necessity. So with this in mind, we focused our latest digital marketing video on Achieving Excellence in eCommerce:
1. Put the Right Platform in Place
As eCommerce has grown, so too have the platforms on which brands can build and launch their online shops. On one hand, eCommerce platforms have made incredible advancements in an …