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Digital Marketing

Account-Based Content Marketing in 9-Steps (ABM for Content Marketers) [Video]

You can catch a lot of fish with a net …but most of them you’ll throw back.

You’ll catch fewer fish with a spear …but every one of them is a keeper.

Content marketing attracts a large audience, mostly through search engines, social media and email marketing. But only a small percentage of this audience will match your ideal client profile.

Account-based marketing begins with identifying your ideal clients, then targeting this small, specific group directly. So 100% of the audience is relevant. It’s automatic sales-marketing alignment. And it engages prospects earlier in their process before they go to Google.

But you still need something to attract these prospects somehow. You need a hook. That’s where content marketing comes back in.

The best ABM strategies have a content component. When you combine ABM with content marketing, you’re doing account-based content marketing (ABCM or ABC Marketing).

Account-based content marketing doesn’t require a large budget, unlike a lot of tech-driven ABM programs. But it does require some content marketing muscles. Here are the key …

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Digital Marketing

8. Production & Launch | Skills [Video]

Weve come up with a great idea, created a prototype and refined it. The client is happy, its time for a handover. This video explores how to use Canva to organize and export your files. Subscribe to our channel to be notified when we upload new videos like this one: https://bit.ly/YTCanvaDirectSub WHAT YOU'LL LEARN How to organising your work in Canva with folders Best formats to download your files from Canva Differences between Free and Pro Canva accounts for downloading files How to download your files for professional printing _______________ CANVA GRAPHIC DESIGN COURSE This video is part of our Graphic Design Course. The course is made out of Theory lessons and Skill ones, where we take you to the Canva Editor to design! This video is part of Unit 02, make sure you watch the rest of the course: Unit 01 | Seeing like a designer: https://bit.ly/3ivZCsf Unit 02 | Thinking like a designer: https://bit.ly/2YOxfi9 _______________ IN THE MOOD FOR MORE VIDEOS LIKE THIS ONE? Discover short Canva Tips & Tricks: https://bit.ly/3BekZFu Check out our Canva step-by-step tutorials for freelancers and small businesses: https://bit.ly/3i6rUu3 Learn from our brand ambassadors, the Canva Certified Creatives (CCCs): https://bit.ly/2Q3cabW Try our "Canva for Beginners" Free Course: https://bit.ly/37KAvvT #Canva #Beginner #GraphicDesign

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Digital Marketing

6. Skill Ideation & Prototyping [Video]

Learn how to brainstorm ideas with your team in Canva and bring your ideas to life by building prototypes in Canva. Subscribe to our channel to be notified when we upload new videos like this one: https://bit.ly/YTCanvaDirectSub WHAT YOU'LL LEARN How to brainstorm ideas with your team in Canva How to find good brainstorm templates in Canva How to collaborate with your team in Canva Ideation techniques to try with your team How to highlight, sort and group the best ideas in your template How to create a prototype to show ideas to your client _______________ CANVA GRAPHIC DESIGN COURSE This video is part of our Graphic Design Course. The course is made out of Theory lessons and Skill ones, where we take you to the Canva Editor to design! This video is part of Unit 02, make sure you watch the rest of the course: Unit 01 | Seeing like a designer: https://bit.ly/3ivZCsf Unit 02 | Thinking like a designer: https://bit.ly/2YOxfi9 _______________ IN THE MOOD FOR MORE VIDEOS LIKE THIS ONE? Discover short Canva Tips & Tricks: https://bit.ly/3BekZFu Check out our Canva step-by-step tutorials for freelancers and small businesses: https://bit.ly/3i6rUu3 Learn from our brand ambassadors, the Canva Certified Creatives (CCCs): https://bit.ly/2Q3cabW Try our "Canva for Beginners" Free Course: https://bit.ly/37KAvvT #Canva #Beginner #GraphicDesign

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Digital Marketing

Learn how to ideate and prototype solutions for your clients.Once you know the problem then you can start throwing your ideas around, getting down as many as you can. Prototyping will then help you test which ones are working, enabling you to refine as you gather more data. We'll look at ideation techniques and how to test your solution. 🔔 Subscribe to our channel to be notified when we upload new videos like this one: https://bit.ly/YTCanvaDirectSub💡 WHAT YOU'LL LEARN What is ideation What are some popular Brainstorming techniques How to use Sketching to generate ideas How to challenge, sort and choose ideas during a brainstorming What are Prototypes and how to use them Why testing your ideas with prototypes is important_______________✏️ CANVA GRAPHIC DESIGN COURSEThis video is part of our Graphic Design Course. The course is made out of Theory lessons and Skill ones, where we take you to the Canva Editor to design! This video is part of Unit 02, make sure you watch the rest of the course:Unit 01 | Seeing like a designer: https://bit.ly/3ivZCsfUnit 02 | Thinking like a designer: https://bit.ly/2YOxfi9_______________😎 IN THE MOOD FOR MORE VIDEOS LIKE THIS ONE? Discover short Canva Tips & Tricks:https://bit.ly/3BekZFu Check out our Canva step-by-step tutorials for freelancers and small businesses:https://bit.ly/3i6rUu3 Learn from our brand ambassadors, the Canva Certified Creatives (CCCs):https://bit.ly/2Q3cabW Try our "Canva for Beginners" Free Course:https://bit.ly/37KAvvT#Canva #Beginner #GraphicDesign