If you want to rank on Google, you have to create content. As Bill Gates once said, content is king. But how do you rank higher than the competition and get tons of traffic when everyone’s creating the same me too content?
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So if you want to do well, don’t just think about, hmm, what kind of content is my competition creating? Think about what kind of content is my competition not creating that people would love? And one thing that we’ve seen is people love courses. The problem with a lot of the courses out there is the good ones cost money.
So my model was why not just create really good content and courses and just give it away for free? And what that’s doing is not just generating a lot of traffic, right? I’m not having to constantly update my text-based content, I’m creating a new …