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Digital Marketing

A lucrative opportunity: Why brands should get better at in-game advertising [Video]

In-app advertising remains one of the biggest unexploited opportunities in digital marketing, according to John Egan, head of demand at MoPub, a Twitter-owned ad exchange.

He made the point during a video interview with The Drum, which sought to explain how in-app advertising is emerging as a key channel, which can help brands to become a more significant part of consumers' daily digital lives thanks to its demographic reach and significant time spend on the channel. "It's essentially playing a bigger role in a user's digital day," he said.

“If you have a broad audience and a lot of people spending time on a particular channel, that’s a pretty strong foundation to work from,” he added.

Mobile Consumption Accelerates Under Lockdown

MoPub,which has a reach of over 1.5bn unique devices, has seen existing trends —such as the amount of time spent daily on mobile devices overtaking time spent watching television — accelerate during 2020 thanks …

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Digital Marketing

How To Build Relationship Capital On LinkedIn [Video]

You may also like 0 Comments Join the conversation Your email address will not be published. Required fields are marked * Mandy McEwen Mandy McEwen is the Founder and CEO of Mod Girl Marketing. She was named a top 24 B2B marketer by LinkedIn, listed by Search Engine Journal as a top 12 SEO expert, […]

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Digital Marketing

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]