Learn how to market better in our complex, post-pandemic era in our latest post.
Every year, you roll out the red carpet and give your customers the best deals they can find.
But like last year, something’s amiss this year as well.
Your customers are a little confused. Should they – can they – shop in stores? Or should they stick to online shopping? Can they even afford to spend as much as they’d anticipated? And if they can, would they even feel like it after dealing with the loss of the pandemic?
Make no mistake – this is a holiday season unlike any other. The old playbooks that used to work before 2020 don’t really apply this year. Your marketing budgets have to be more balanced, your tone more sensitive, and your targets more precise.
In this article, I’ll help you make sense of holiday marketing in these difficult times. You’ll learn:
- Why you need to be omnichannel more than ever
- Why you shouldn’t shy away from talking about …