oOh! presents unrivalled insights on Chinese travellers
Chinese travellers in Australia spent $11.7 billion in 2017 – a lucrative audience that oOh!media felt deserved deeper investigation in order to learn more through their movements in Australia. In a tie up with global mobile data specialists DSpark, oOh! uncovered a data-led opportunity for advertisers never seen before in this market. As a result oOh! now has an indepth analysis of Chinese traveller’s mobile roaming data.
In this data driven age, the insights gleaned from this project allow oOh! to help customers make better informed media decisions. It means oOh! can target this audience across their national network of classic and dynamic assets – well beyond just airports. Given the opportunity, the Chinese traveller audience is not to be ignored!
“In 2012 we defined that we would be a data driven, audience led …