The Facebook Lookalike audience algorithm is an absolutely fascinating social media optimization technique for marketers – and the reason you would want to do this is this: you may already have a core group of current customers you’re advertising to and it’s working – so now you want to find similar audiences like them.
That is precisely what a Facebook Lookalike audience is designed to do: finding commonalities in certain traits by looking at your Facebook page or website traffic.
It may be demographics. It may be psychographics. It may be interests, age, location. Whatever it is, Facebook Lookalike audience is designed to understand a core commonality between a group of people in your customer list and then find that in other groups. It is, indeed, an incredibly powerful technology for a successful digital marketing campaign.
We’ll go through the exact step-by-step process that you need to set up a …