It’s no secret that the web is growing by millions, if not billions of pages per day.
Our Content Explorer tool discovers 1.8 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls more than double that number of pages every minute!
But how much of this content gets organic traffic from Google?
In 2017, we kind of answered this question by studying around two million random newly-published pages. We found that only 5.7% of them ranked in Google’s top 10 search results for at least one search query within a year of being published.
In other words, a whopping 94.3% of pages out of roughly two million pages didn’t get even a single visitor from Google.
But two million pages is a rather insignificant sample size when you consider the depth and breadth of the entire web. So we decided to conduct another study.
We took the entire database…