Video is undoubtedly popular with nearly 90% of consumers saying that video helps them make buying decisions and 64% saying it makes them more likely to buy.
In this post, we’ll review the latest video usage trends and list some ways videos can help boost conversions. Our goal is to help you plan an effective video marketing strategy for 2019 and beyond.
Video Usage Trends in 2018
Online video is so ubiquitous that it can hardly be called a trend. Even so, it’s helpful to understand usage behavior and volume across different platforms. Here we’ll list some statistics from reputable sources to help guide your video strategy In 2019.
- Facebook Video viewing is on the rise. Half a billion people watch Facebook videos every single day. In fact, a recent study by video ad platform Promofound that more people watch videos on Facebook than YouTube. This study also revealed that over 70% of consumers find Facebook video ads relevant …