As we near the end of 2020, one thing is certain: We've spent a lot of time on social media this year.
But, our increased connection to social media isn't at all shocking.
In March, as countries implemented stay-at-home orders due to the global pandemic, Statista reported a 21% uptick in monthly social media usage.
Throughout the year, consumers have not only continued to use social channels to catch up with loved ones, but they've also embraced them for product research, the latest news coverage, and hours of mindless entertainment.
Now, as the world hits 3.6 billion social media users and continues to deal with the pandemic, brands aren't just wondering how they'll engage huge social media audiences next year. They're also asking, "What social media trends should I expect in this constantly changing landscape?"
To learn more about what brands can expect next year, I spoke with HubSpot's Social Media Manager Kelly Hendrickson and dug through research including HubSpot and Talkwalker's Social Media Trends …