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Social Media Marketing

9 Predictions to Fuel Your Social Media Strategy in 2021 [Video]

Ready for some predictions to fire up your social media strategy in 2021? We bet you are!

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between.

So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!):

Video content, no matter the platform or format, is going to be big in 2021!

From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content.

The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable.

For example, if you’re hoping to expand into a Gen Z market, you might want to think about TikTok. Or if you already have an active and engaged audience on Instagram, experimenting with …

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Social Media Marketing

The independent creative agency launched a creative campaign for Independent News &Media to support their weekend papers – Irish Independent on Saturday and SundayIndependent. Launching this week, the campaign consists of a national TV advert, Out ofHome, Digital Out of Home, Press and Digital. The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style ofwriting […]