Social Media Marketing

8 Ways Marketers Can Leverage Social Media to Meet Business Objectives [Video]

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. 

If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising. In this post, we’ll give brief explanations of the importance of social media for business, as well as outline eight ways that marketers can leverage social media to meet business goals. 

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Why is social media important for business?

If you’re new to social media in general, there are social media certification courses you can take to learn a bit more about attracting and building brand loyalty. These courses will guide you through the process of building an effective social media marketing strategy that you’ll use to leverage the power of social media to transform your business. 

Due to the sheer amount of users (3.81 billion to be exact), sharing business-related content on your preferred platforms will likely expose you …

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