I saw an interesting thread on Twitter by Alex Garcia that I wanted to share here along with some of my thoughts. Alex Garcia is an Austin-based marketing professional who often shares tips and thoughts on Twitter about marketing practices. He pointed out that Tesla’s market cap is larger than 9 of the largest car companies combined. He noted that the “meteoric growth” is a testament to Elon Musk, brilliant products, and radical marketing. The latter is something he’d been studying obsessively, which led to Alex sharing his 8 takeaways. Let’s dive in.
1. Share The Vision
If you want to love what you are doing, you have to believe in it as well. As Alex pointed this out, it reminded me of a similar message that I read from one of my favorite new authors, Billy Carson.
“You may be trying to figure out what you are supposed to do in your life, how are you supposed to make money? The first …