There are 1.65 billion monthly users which in and of itself is a huge number, but it also defines an extremely diverse audience.
Love or hate the platform, there is no getting away from the power of Facebook, especially when you are trying to build your online presence. And if you want to do it properly, you need to leverage video marketing.
People want visuals, audio clips and colors which can trigger their imagination. And, as you probably know, videos are even more eye-catching than a regular text post.
Facebook have recognized this trend by prioritizing video content in their algorithm and releasing an auto play feature.
That’s why I spent some time researching the top tips for successful video marketing on Facebook.
Let’s take a closer look…
1. Keep your video short and sparky
Short, intriguing videos keep content fresh and entertaining for fans and have the potential of being shared …