Let's talk about how to get more leads through your website. That is, how to get those vital contact details from your site visitors so you can turn them into customers.
More on that in a minute.
This blog is based on our popular webinar on the same subject, which took place in July 2021. You can watch the recording here and download the slides below:
"Brochureware" vs conversion-optimised website
Unless your website is a functional engine that attracts traffic and converts leads, then all you've got there is a brochure. Sorry. For your target audience, you might as well be posting spam through the letterbox. And we all know what happens to those glossy, colourful leaflets.
Marketing is about results. Getting traffic to your site is important, but getting people to convert is even more important.
This is the fundamental question:
Is your website a shop window, a.k.a. a "brochureware" site?
Or, is it an open door? Is it somewhere that invites …