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8 Brands Doing Online Classes & More [Video]

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Online Marketing

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences.

Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways.

Renasant Bank: Marketing strategy takes step above boring classes

Renasant Bank, a 113-year-old Mississippi-based regional bank, had been offering financial literacy classes and support to local universities for some time. Although it didn’t need name recognition – the bank has that – it did want to find a way to be recognized as offering more than checking accounts.

Two years ago, Renasant took a page from the popular TV show, Shark Tank. “For years, we’ve partnered with universities to do business competitions. After looking through their pitches, giving students ideas, and realizing that no one knows this is going …

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