Search Engine Optimisation (SEO) is about increasing organic traffic to your website to generate more online sales by ranking higher in search engines like Google, without spending on ads. You would want your business to rank higher than your competitors so that you’ll be the first few websites to provide the solution for that query.
When someone types in a query in Google, they are generally looking for a solution to their problem; whether it’s buying a pair of boots for the Amazon rainforest or looking for a Victorian sponge cake recipe. That’s where search intent and SEO marry.
To optimise your website for SEO, your website and content need to be customer-centric and search-engine friendly. Most startups are time poor and may not be able to dedicate SEO as a single job to one person so here are the 8 best tips to stay ahead:
Think about your buyer personas, their pain points, what they could …