Twitter’s hit a bit of a rough patch.
Most notably, it hasn’t seen the remarkable growth of similar social platforms like Facebook.
But it remains a standing player in the game, and has a made a few changes to keep up along the way.
Here’s how you can create a winning Twitter marketing strategy for 2018.
First, Understand – and Beat – The Twitter Algorithm
As with most social media platforms, Twitter introduced its own algorithm a little over two years ago.
This isn’t happy news for brands who are used to Facebook algorithm-induced headaches, but fear not – the one for Twitter isn’t nearly as restrictive when it comes to brand messaging.
That said, it’s still incredibly important for marketers to understand how different social media algorithms work.
Until 2015, Twitter showed tweets in reverse chronological order – meaning the most recent Tweets first – before introducing a few changes to it’s updated algorithm.
The announcement came in February 2016, when Twitter introduced its new “algorithmic timeline.” …