Increasing the attendance of your live event, whether it’s an online live event such as a webinar or a live event such as a seminar can be achieved thanks to social media.
There are a few event marketing strategies you can implement to promote your live event, either through paid advertising or organically, leveraging the different marketing features on Facebook.
Update your Facebook page banner
The first event marketing tip is to update your Facebook page banner.
Since Facebook now allows you to have a video banner instead of a static image cover, it is important to leverage this feature to help promote your event.
When creating your video make sure you follow the size recommendation. Ideally, your cover video should be 820 x 462 pixels. In terms of the length, it should be from 20 seconds to 90 seconds long.
If people view your video from a mobile device though, the sides of the …