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A lot has also changed in the video marketing landscape. The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram:
- Up to 15% of all Facebook content is solely video, and that number keeps rising every day.
- On Instagram, brevity seems to be the answer as posts with 19 words or fewer bring the most engagement on the platform.
Trends show that video content, which was already expected to increase before the pandemic hit, will continue to rise steadily. Yes, budgets are strained, but smart brands will find a way to squeeze video marketing into their budgets. It’s better to join them than get left behind and leave thousands of dollars on the table.
Dive Deeper: The Impact of Social Media on Business in 2021