It’s almost a given these days that every sports team in a national league has a social media presence. But there is a significant difference between being present on social media and using social media effectively.
Just opening a Facebook page and begging for likes is not enough to demonstrate true engagement with fans. And just because your community manager knows how to hit ‘retweet’ doesn’t mean you’re able to claim social media progress. It takes a combination of creativity, know-how, and more than a little bit of spunk to make a name for yourself on the social platforms, and some sports franchises do it far better than others.
We’ve selected seven teams who have made the playoffs when it comes to social media marketing. Here are our choices why they made the end-of-season cut.
Atlanta Hawks (Basketball)
SocialnSport’s Jessica Smithlays out three reasons why the Atlanta Hawks social media figures are spinning upwards at an exponential rate. First, they know …