What is it about the direct-to-consumer (D2C) brands that people, especially millennials love?
Simplicity? Convenience? Authenticity? Or lifestyle experience?
The answer? All of the above!
In the last decade, we’ve seen a fast-paced growth in direct-to-consumer brands amassing a community of loyal fans by simply tending to their needs without the costly intermediary.
Social media has also provided a whole new dimension to the D2C strategy. According to a 2019 report, 61% of D2C brands reach a majority of their customers through social media marketing. SEO is at a close second at 51%.
So, in a world that promises one-day delivery from retail giants like Amazon and Alibaba, how do popular D2C brands like Glossier and ThirdLove provide a seamless buyer’s experience and create strong relationships?
In this article, we’ll go over the seven social media marketing lessons that direct-to-consumer brands can teach brick-and-mortar businesses about social media marketing.
1.ThirdLove: all about being authentic on social.
ThirdLove is an American lingerie company that …