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Social Media Marketing

7 Social Media Marketing Lessons from D2C Brands. [Video]

What is it about the direct-to-consumer (D2C) brands that people, especially millennials love?

Simplicity? Convenience? Authenticity? Or lifestyle experience?

The answer? All of the above!

In the last decade, we’ve seen a fast-paced growth in direct-to-consumer brands amassing a community of loyal fans by simply tending to their needs without the costly intermediary.

Social media has also provided a whole new dimension to the D2C strategy. According to a 2019 report, 61% of D2C brands reach a majority of their customers through social media marketing. SEO is at a close second at 51%.

So, in a world that promises one-day delivery from retail giants like Amazon and Alibaba, how do popular D2C brands like Glossier and ThirdLove provide a seamless buyer’s experience and create strong relationships?

In this article, we’ll go over the seven social media marketing lessons that direct-to-consumer brands can teach brick-and-mortar businesses about social media marketing.

1.ThirdLove: all about being authentic on social.

ThirdLove is an American lingerie company that …

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better