Between stay-at-home orders, mask mandates and the general fear accompanying a pandemic, fewer people are willing to venture out into the world right now. For brick-and-mortar small businesses, that means fewer opportunities for face-time with customers. Many small businesses have shut down, and even more face the need to adapt. The solution for both is one you’re already familiar with: social media.
In lieu of face-to-face interactions and in-person experiences, small businesses are leveraging the power of social media to connect with their customers. Posting new products on Instagram and taking phone orders. Tweeting discount codes to encourage customers. Even sharing Facebook funnies to keep people engaged. Social media has become invaluable during COVID-19.
To get the most out of your social platforms in this ‘new normal,’ it’s worth taking a look at how you might improve your online interactions. Here are seven tips from our social experts for how …