With stay-at-home and social distancing orders in place in much of the world because of the COVID-19 pandemic, Instagram and other social media channels are busier than ever with people trying to connect and stay social.
Although you want to stay top of mind with your customers and fans, you don’t want to come across as insensitive or out of touch. The good news is that consumers know that businesses are struggling—and they want to continue hearing from you! The key to ensuring your company outlasts COVID-19 is changing your tone and sharing Instagram content that is thoughtful, helpful, and takes into consideration our new normal.
Here are seven ideas for what small businesses can be posting on Instagram right now.
1. Post Socially Conscious Content
Yes, many businesses are filling up Instagram with socially conscious graphics and videos — but it’s impossible to have too much accurate, helpful information out in the world right now! When brainstorming your content, …