Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand:
With Facebook ads, which are not expensive, brands can post content to promote their services or products which helps them widen their reach, drive high-quality traffic to their website and boost conversion rates.
You spend a lot of your money and time creating Facebook ads, so, obviously, you want to get as much benefit as possible from your ad budget. But if you're struggling to reach the right audience via Facebook ads, then you probably need to optimize your Facebook ads.
Keep reading to discover 7 effective ways to optimize your Facebook ads to improve their performance.
The shares and likes you get on your Facebook ads and posts are nothing but a form of social proof. If …