April 16th, 2019 min read
Whether you watch it or you don’t, you’re probably aware that the premiere of Game of Throne’s final season aired on HBO this past Sunday.
The show has had a cult following since the book series, and the final season premiere drew in a record-breaking 17.4 million viewers.
No matter where you were, it was hard to ignore how big of a deal this was for fans.
The only drop that matters pic.twitter.com/sCv0LbFBrW
— zane (@zane) April 15, 2019
One of the reasons it was hard to ignore was because of the massive marketing initiatives by HBO to build as much awareness as possible and by major brands to, in turn, capitalize on it.
Because most brands don’t have too much in common with mythical kingdoms, zombies, and dragons, it’s been interesting as a marketer to see the creative initiatives they came up with to be both on-brand and relevant to …