Content marketing is hot property right now, from blogging and social media to email newsletters and videos.
And you must agree. According to the Marketing Insider Group, 86% of B2C companies currently use content marketing, while 91% of B2B companies have already implemented it into their marketing strategies.
However, embracing it for all its greatness and using it effectively to cut through the noise are two different beasts altogether.
So, whether you’re looking to update your SEO strategy, improve social traffic or find new ways to draw eyes onto your excellent editorial, the following top 7 content marketing future trends might just do the trick.
New trends in content marketing
1) Building a community
We are a nation of skim readers. When presented with a list of search results, we will scroll down the page, waiting for something to catch our eye.
In fact, most people will leave a web page after only 10-20 seconds and will only consume around 28% of the words.