Big data as a concept is thrown around a lot. It’s often used as a buzzword to sound tech-savvy and on the ball — but how much do you really know about it? In truth, it’s been around for decades. Businesses have been analyzing their customers’ actions and behaviors and using it to inform their business decisions for a long time; it’s the marker of a strong businessperson. The difference today is that we now have the tools and technology to gather and analyze larger amounts of data faster. Enter big data.
You don’t have to be a tech genius or a data scientist to make big data work for you and your business. Here are seven areas where you can use big data to streamline and optimize what you already have, with key examples and actionable tips to get you started.
1. Website design