Website tracking gathers data about your users and their interactions so that you can customize your digital marketing strategy and maximize conversions. In this guide, we will show you five Google Analytics tracking techniques that every website should use to get consistent, reliable data.
Tracking is the most important element of data-driven digital marketing. Good tracking practices collect consistent and reliable data that you can analyze to boost your marketing power.
This guide teaches you five tracking techniques that you should be using in Google Analytics and Google Adwords: traffic sources; website conversions; interactions and events; site searches; and 404 page errors. These techniques are simple and require little to no setup, but neglecting one could cause you to miss out on important data.
A robust tracking approach is the key to digital marketing. This guide will help you take advantage of some of the most important tracking techniques to …