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Almost daily I speak with B2B CMOs who are spending time and effort on various online marketing activities like SEO, advertising and Pay Per Click, but are frustrated that they haven’t seen results – or if they have, those results haven’t translated to more leads and sales.
For some of those companies, inbound marketing is the missing piece in their success puzzle. If you're a marketer or on the marketing team of one of these companies, and you are having a hard time convincing your management to get on board with inbound marketing to generate ROI for your business, this post will help you do just that.
1) Start with the “Why” (Break Down Your Business Goals)
Without knowing where you'd like to be and when, you'll have a …