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Online Marketing

6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI [Video]

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Almost daily I speak with B2B CMOs who are spending time and effort on various online marketing activities like SEO, advertising and Pay Per Click, but are frustrated that they haven’t seen results – or if they have, those results haven’t translated to more leads and sales.

For some of those companies, inbound marketing is the missing piece in their success puzzle. If you're a marketer or on the marketing team of one of these companies, and you are having a hard time convincing your management to get on board with inbound marketing to generate ROI for your business, this post will help you do just that.

1) Start with the “Why” (Break Down Your Business Goals)

Without knowing where you'd like to be and when, you'll have a …

Categories
Online Marketing

Running a small business is like riding the most inspiring, challenging roller coaster in the world. In January 2020 GoDaddy launched two new TV spots which told the stories of small businesses in the UK. For 2021, they are building on that same idea with a new creative campaign that showcases the creativity and resilience of authentic customers and reinforcing GoDaddy as the helping hand through a business online journey.