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Digital Marketing

6 Steps to Future-Proof Your Business Using LinkedIn Marketing [Video]

Market leaders have capitalized on digital marketing since the early 90s, but the current level of awareness toward the use of online tools for marketing has been unprecedented — here in Europe and elsewhere around the globe. The first half of 2020 has habituated many people to include online interactions and transactions in their business dealings as well as their consumer behavior. Many experts opine that the pandemic has reduced physical interactions and elevated online marketing to the role of a critical survival tool, i.e. protecting the business from uncertainties and risks of present and the future.

While many businesses and clients have been thrust into the online space, LinkedIn has emerged as trusted platform for networking, lead generation and sales. It can be an ideal place to get started, establish your lead generation funnel and future-proof your business. This is how I advise my clients to ensure that their …

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Digital Marketing

Analog Corner #307: HiFiction X-Quisite ST, AC Power, PS Audio [Video]

I'm an audiophile and live in North Americaseems like a perfect fit for the Facebook group Audiophiles - North America, right? Wrong! On my first visit, I noticed that a group member had asked for speaker cable suggestions. Another member posted a picture of a 100' spool of 16-gauge lamp cord costing $14, accompanied by the suggestion "This is all you need." The implication: That's all anyone needs, because cables are "snake oil. I responded, "Do you think the people marketing this product considered inductance, capacitance, and resistance?"

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Digital Marketing

Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sit's down with Natalie Sharma, a digital design consultant and the founder and creative director of Pixetal, to talk about how design and success go hand in hand. How much does a fully designed website cost? Do you own what a designer makes for you? These questions and more are answered in this episode! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Natalie Sharma and Pixetal here: https://www.Pixetal.com/ https://www.LinkedIn.com/in/nataliegsharma/ https://www.Instagram.com/pixetalstudio/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency