When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?
The truth is, probably so. The year 2020 changed the way we did just about everything — including socializing. Social distancing became a familiar part of our lives leaving a void for personalized communication we used to have in-person.
Nevertheless, humans are adaptable, and several new social networking sites have emerged in the last twelve months to recreate the communities we've had to abandon abruptly.
2021 Social Media Trends
The hottest trend thus far is audio-based social networking. Stephanie Morgan, social media expert and founder of marketing agency Social Lock sees a bright future for this new type of community, “Audio-based social networking is a relatively new concept, but it isn’t going anywhere anytime soon.”