Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
Content marketing trends for 2021
- Live chat and conversational marketing
- Interactive content
- Video in sales
- Current events and advocacy
- Inclusion and diversity
Depending on the context, the word “trend” isn’t always a good thing. Trends can be fleeting or insignificant, like the topics on Twitter or the latest in fast fashion.
But if I’ve learned anything in my decade of content marketing, it’s that many of the things touted as “trendy” one day often become staples of our strategy the next.
Many thought blogging was a trend. Others said the same about social media. But looking at the power they both now hold in our marketing and daily lives, you can be sure they are eating their words.
So, don’t let the snappy headline fool you.
The COVID-19 pandemic has created a marketing environment like nothingwe’ve seen before. The six points I’ve …