Sharing authentic, engaging social media content that features patients while staying 100% HIPAA-compliant isn’t as complicated as you may think.
HIPAA. Even just reading the word may cause dental professionals to feel a little stressed, and understandably so. Its guidelines are strict, but HIPAA is one of the most important protections patients have in place today.
However, in the age of the connected, savvy consumer brought about by the internet and social media, potential patients want a transparent look into what really goes on inside your practice before they make a decision about whether or not to give you a call. They want to see the experiences that real patients are having with you, and how you treat them.
Because of HIPAA, many dental professionals are scared away from sharing anything at all that involves patients, and they miss valuable opportunities to build reach and relationships with patients and ideal potential patients.