This post was written by Paul Gray, a partner marketing lead at Shopify Plus.
It’s been over 20 years since SMS exploded into popular use when mobile networks allowed cross-network sending. Since that time, the short-messaging-service has exploded in usage, with over 3.5 trillion text messages sent each day.
Since that time, messaging apps like WhatsApp, Facebook Messenger, and WeChat have emerged, providing a free and easy way for users to send text, photos, and videos.
Brands are taking the opportunity to directly and succinctly connect with shoppers, and in commerce, we’re seeing an increase in the use of real-time messaging to help increase conversion rates, close sales and build closer relationships with shoppers.
In this post, we share five practical ways in which brands are growing revenue and boosting customer satisfaction with text message marketing. But first, let’s get some stats that show the true scale of this channel.
SMS and messaging statistics
- The average person spends almost 4 hours a …