Augmented reality is more than a buzzword.
Move over human influencers; virtual beings might be the next-gen in the near future of marketing.
Ever want to grab a headset and meet your client in virtual reality instead of Zoom – see what your home office makeover could look like using augmented reality or create a virtual copy of yourself and send it off to teach your next webinar or Facebook Live?
Digital marketers are facing new realities, thanks to pandemic disruptions, diversity movements, and social distancing.
Everything – from virtual spaces, micro-messaging to digital creators to platform targeting – has completely turned marketing upside down in the last few months.
Defining Digital Marketing Realities
Virtual reality (VR), augmented reality (AR), mixed reality (MR), machine learning, and now virtual beings are all terms digital marketers need to become familiar with sooner than later.
They have quickly become one of the most accessible ways to market, communicate, engage, and teach.
Here are some …